Being a professional photographer in 2015 is no mean feat. Whether you're a newbie trying to cut your teeth, or a wizened old with barely any left, the photography industry today can be unforgiving.
And it isn't as if any sector of photography is immune to the challenges - wedding, portrait, advertising, etc. - it runs the gamut.
The Photographer's Challenge
Most professional photographers started by making the executive decision to turn their hobby into a career. "Why not be paid for doing what you love?" is the thinking.
However, the aspiring professional soon finds out that being a photographer isn't just about taking photos. It's creating a website, updating a website, tweeting, posting, liking, 'gramming, blogging, sending out your portfolio, meeting with prospects, following up with prospects, estimating, invoicing, chasing up invoices, etc., etc. It's exhaustive. And exhausting.
And after the exuberance of being a "professional photographer" wears off, it dawns on you that you spend more time in the business of photography than you do being an actual photographer, as depicted in this excellent visual sourced from ISPWP:
And that's for those who actually have work...
Finding Photo Work
As we know, anyone with a smartphone is capable of being a photographer. Point in case: the iPhone 6 ads. Not too shabby. And anyone with a smartphone AND and an Instagram account thinks they're capable of being a photographer.
Of course every professional photographer wants more high quality jobs. But 'quality' is subjective, and doesn't necessarily mean higher paying clients. It could be as simple as doing more landscape photography and less wedding photography. Or even graduating from photo tech to having your first paid job.
And the barriers to progressing your career in photography aren't uniform either. Some photographers need guidance on how to establish and nurture themselves as a brand in today's marketing landscape. Other photographers could benefit with advice on how to price themselves. Or how to best capture the attention of art buyers. All worthy areas of exploration.
This journal is going to:
1) Help all professional photographers grow. From absolute beginners to seasoned vets, we will have something for everyone here.
2) Guide those who hire photographers. Our industry can be very murky. Unnecessarily so, we believe. We are going to introduce a little clarity, for everyone's sakes.
We are hoping to inspire, to educate and to entertain. We are passionate about our craft. And we know we're not the only ones.
Sit tight, more to follow.